Future Talent

Operating under the belief that you can't be what you can't see, Accounting+ is introducing the next generation of students to the limitless possibilities a career in accounting holds, tackling long-held misconceptions about accounting, and providing students with resources that will guide them on their path into a successful career.

Accounting+ is a first-of-its kind, profession-backed, multi-year campaign to actively engage high school and college students with dynamic, tailored resources on the benefits of a career in accounting. The campaign's strategy is rooted in proprietary research on student perceptions about accounting and led by multicultural marketing and communications experts with long-standing experience in the communities we are working to reach. This is a campaign powered by the collective resources of leading companies and organizations in the US, and with this unified effort comes greater efficiency at scale, access to partnerships and avoidance of duplicative efforts.